CHINA EV RALLY 2018, QINGHAI LAKE

EV-Led•New Era

June 24 —June 29, 2018

Qinghai Lake

 

Progress 1

Progress
    June 8-12, 2014, People's Government of Qinghai Province hosted the “China EV Rally 2014, Qinghai Lake”.

    June 15-18, 2015, jointly sponsored by People's Government of Qinghai Province, the Ministry of Science and Technology, and the China EV 100, strongly supported by the Ministry of Industry and Information Technology, “the 2nd China EV Rally 2014, Qinghai Lake" was held successfully.

    June 19-22, 2016, jointly sponsored by People's Government of Qinghai Province, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, and the China EV 100, “the 3rd China EV Rally 2014, Qinghai Lake” was held successfully.

    June 18-22, 2017, jointly sponsored by People's Government of Qinghai Province, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, and the China EV 100, “the 4th China EV Rally 2014, Qinghai Lake” was held successfully.

The Fifth CHINA EV RALLY 2018，QINGHAI LAKE

Hosts: People's Government of Qinghai Province, Ministry of Science and Technology, Ministry of Industry and Information Technology, China EV 100

Co-organizers: China Automotive Technology and Research Center, China Automotive Engineering Research Institute, Federation of Automobile and Motorcycle Sports of Peoploe's Republic of China, China Biodiversity Conservation and Green Development Foundation

Organizer: China EV 100

International Electric Vehicle of Qinghai Lake Management Company Ltd 

 

Features 2

Features

    Hosted by ministries and commissions -- co-hosted by People's Government of Qinghai Province, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, and China EV 100, the event is the only national-level one in the field of electric vehicles, showcasing the development of new energy vehicles in China.

    Authoritative evaluation -- under the guidance of the Ministry of Science and Technology, technical evaluation committee of the event consists of China Automotive Technology and Research Center, China Automotive Engineering Research Institute and other authoritative institutions as well as industrial experts to ensure the competition evaluation is authoritative and fair.

    Highest altitude -- the 678-kilometre race with the altitude of 2,000 to 3,847 meters, along with natural conditions such as severe cold, rain and snow, and altitude drop, severely tests the overall performance of electric vehicles.

    Widespread impacts -- CEVR is an important part of Qinghai China Investment & Trade Fair For Green Development. Leaders and business delegations from 31 provincial administrative agencies across the country will gather in Qinghai to celebrate the event.

    Media Focus -- national media, including CCTV, CNR, CRI, xinhuanet.com, people.cn, cctv.com and China.org.cn, live broadcast and report the event, and the cross-media platform continues to expose and enhance social credibility, brand awareness and preference of sponsors.

    Innovative marketing -- innovative communication and promotion themes as well as experiential marketing enable adequate interaction with consumers and promote the sales of sponsors' end products.

    Professional operations -- professional team offers the most professional and intimate services, tailored marketing activities for sponsors, creating industry-leading marketing events.

 

Awards 3

Awards

    14 professional awards

Horizontal evaluation according to models and price, covering acceleration, braking, handling, wading, climbing, fast charging, endurance, energy saving, silence, comfort, technology, exterior, interior, space design, and other core performance.

    4 recommended awards

Recommended by celebrities, media, drivers, and organizing committee.

    Custom awards for challenge activities 

Customized exclusive challenge avtivities and awards for some EV brands with outstanding performance.

    1 Best Breakthrough Award

Best Breakthrough Award: For the company that have made outstanding contributions to the industry and breakthroughs in new energy technology research and development as well as event promotion.

    1 Industry Pilot Award

Industry Pilot Award: For the leading company of the industry with advantages in new energy products sales, promotion and applications.

    1 Grand Award

Jinling Award (according to events, markets, overall industry performance and brand influence)

 

BAIC, SAIC Roewe, Changan, Dongfeng Fengshen, Chery, JAC, Zotye, Geely, BYD, Hawtai, Venucia, Denza, Zinoro, GreenWheel EV and other new energy leading brands have participated in the evaluation and display on CVER platform with outstanding performance.
 

 

Event 4

2018 Event Overview 

1、    Recruitment of team drivers for assembly competition

2、    Press Conference for China EV Rally 2018, Qinghai Lake

3、    CEVR team racing cars debut on booths of companies on the 2018 Beijing Auto Exhibiton

4、    Departure ceremony of assembly competition in five cities

5、    Promotion activities in middle stations of various routes of assembly competition

6、    Clearance missions in Xi'an Station during assembly competition

7、    Closing ceremony in Xining of assembly competition

8、    Ta'er Lamasery parade blessing

9、    Stunt exhibition match (including celebrities and car owners competitions)

10、    Venue racing

11、    Performance test

12、    Opening ceremony of China EV Rally 2018, Qinghai Lake

13、    Tour of Qinghai Lake Competition (including charity caimpaign in Chaka Salt Lake)

14、    Closing ceremony of China EV Rally 2018, Qinghai Lake 

15、    Closing Ceremony of Qinghai China Investment & Trade Fair For Green Development and Award Ceremony of the event

 

Schedule 5

Assembly competition schedule (see detailed road map in PDF)
 

Tour of Qinghai Lake schedule (see detailed road map in PDF)
 

 

Media 6

CCTV and other mainstream medias will directly tracking report the event. All major portal websites, professional video websites, mobile clients, print medias, and outdoor medias will conduct omnimedia communication and build a three-dimensional communication matrix. Meanwhile, with themed event and innovative marketing, adequate online and offline interaction with consumers will be achieved, so as to increase social credibility and brand awareness of sponsors, thereby promoting the sales of terminal products for sponsors.

    Television station
cctv-1、cctv-2、cctv-4、cctv-5、cctv-13、北京电视台、江苏电视台、浙江电视台、天津电视台、广东电视台、旅游卫视、青海卫视、西宁电视台、安多卫视。
cctv-1, cctv-2, cctv-4, cctv-5, cctv-13, BTV, JSBC, Zhejiang TV Station, Tianjin TV Station, GRT, the Travel Channel, QHTV, CUTV, Amdo TV Station.

    Net news media

People.cn,xinhuanet.com, cctv.com, china.org.cn, ifeng.com, gmw.cn, chinanews.com, huanqiu.com, sina.com.cn, qq.com, sohu.com, 163.com, autohome.com.cn, yiche.com, cheshi.com, xcar.com.cn, pcauto.com.cn, gasgoo.com, 58che.com, cnautonews.com, toutiao.com, diandong.com, d1ev.com, evdays.com, qh.gov.cn, qhnews.com, qhbtv.com, and xntv.tv.

    Net video media

v.qq.com, auto.youku.com, sports.youku.com, auto.le.com quto.iqiyi.com, and tv.sohu.com.

    Newspaper

Xinhua Daily, China Automotive News, Beijing Youth Daily, Gloabal Times, Qinghai Daily, Qinghai Youth Daily, Xining Wanbao, XiHai DuShi Bao, Haidong Shibao

    Magazine

China Auto Pictorial, Evo, Auto Fan, Auto News, Motor Trend, TopGear Car Test Report, and Auto Motor Sport.

    New media

CCTV News Clients, official Weibo account, WeChat and Toutiao publish related news. Over 50 Weibo KOLs (Internet celebrity, the vertified people who have many followers on Weibo) (including Big Vs of industries and celebrities) and WeChat official accounts of over 40 media forward promotion articles.

 

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